Catalog cover design that strayed away from the typical catalog cover design for this brand.
E-conolight is a company that sells low-cost, high-value lighting fixtures to the small electrical contractor. In September 2010, they launched a family of LED lighting fixtures, a first for the company.
Rather than designing to my established style guidelines, I went with a more elegant approach. A wise friend once told me, "Sometimes you have to get dressed up nice to throw a party."
I directed the photo shoot of various fixtures and in the end chose this shot to grace the cover. Other design elements of the brand tied it all together.