This complete branding included the whole package: logo, apparel design, poster, and website.
The Ruud Rush 5K held its 1st annual 5K race in May of 2010. Originally, I was brought in to create the logo. But I inherited the project at the beginning of 2011.
There wasn't an identity other than the colors. The previous website and t-shirt were designed from a template. This project gave me the opportunity to build a brand that carried through different mediums.